The Perfect Sponsorship Brief: What Streamers Need to Sell Your Product

You spent weeks identifying the right influencers using StreamerRadar. You negotiated the rates. You signed the contracts.

Then, launch day comes. You tune in to the stream, excited to see your product featured. The streamer pauses the game, looks confused, mumbles your brand name incorrectly, reads a wall of text from a PDF with zero enthusiasm, and quickly switches back to Valorant.

Result: Zero clicks. Zero sales.

Who is to blame? 90% of the time, it is not the streamer—it is the Brief.

Streamers are entertainers, not professional telemarketers. If you hand them a 10-page corporate manual, they will fail. If you give them nothing, they will wing it (badly).

Here is how to write the Perfect Sponsorship Brief that balances brand control with creative freedom.

1. The Golden Rule: "Guardrails, Not Handcuffs"

The biggest mistake brands make is scripting every word.

Bad: "Hello viewers, I really enjoy [Product] because it has 500mg of caffeine and zero sugar..." (Sounds robotic).
Good: "Guys, you know I'm always tired during ranked games. This stuff actually wakes me up without the crash. Check the link." (Sounds authentic).

Your brief should provide Guardrails (what they must mention) but avoid Handcuffs (forcing them to use words they never use).

2. The 5 Essential Components of a Brief

To get the best ROI, keep your brief to one page. It must include these five sections:

A. The "Elevator Pitch" (1 Sentence)

Explain what your product is as if you were explaining it to a 5-year-old.

Example: "StreamerRadar is a search engine that helps brands find streamers based on data, not just popularity."

B. Key Talking Points (Pick Only 3)

Do not list 10 features. A viewer’s attention span is short. Pick your top 3 unique selling points (USPs).

Point 1: It solves [Problem X].
Point 2: It is cheaper/faster/better than [Competitor Y].
Point 3: Special offer for viewers.

C. The "Call to Action" (CTA)

Be specific. What exactly do you want the viewer to do?

Vague: "Check them out."
Specific: "Click the link in the chat to get 20% off," or "Scan the QR code on screen now."

D. Visual Assets (Technical Specs)

Don't make the streamer search Google Images for your logo. Provide a clean Google Drive or Dropbox folder containing:

Logos: High-res PNG with transparent backgrounds.
Overlays: If they are using OBS, provide a lower-third banner (1920x1080 friendly).
Video Trailer: If you paid for a "Media Share" segment.

E. The "Do Not Say" List (Brand Safety)

This is crucial. List terms or comparisons they must avoid.

Example: "Do not compare us to [Competitor Name]. Do not swear while holding the product. Do not make medical claims."

3. Timing and Deliverables

Be clear about when the ad should happen.

Pre-Roll: Start of the stream (High anticipation, but lower viewer count).
Mid-Roll: Peak gameplay moments (High viewer count, but risk of interrupting the vibe).
End of Stream: (Avoid this—most viewers have left).

Pro Tip: Ask the streamer to provide a Timestamped VOD link or a clip of the integration immediately after the stream. This saves you hours of scrubbing through footage to verify the ad.

4. Example: The "Cheat Sheet" Structure

When you send the brief, format it for a second monitor. Streamers often have the brief open on one screen while playing on the other. Use bullet points and bold text.

[BRAND NAME] SPONSORSHIP CHEAT SHEET

Goal: Get viewers to download the app.
My Code: STREAMER20 (20% off).
Link: !bot command in chat.

MUST SAY:

✅ Free to play.
✅ New update just dropped today.
✅ Works on Mobile and PC.

DO NOT SAY:

❌ "It's a pay-to-win game."
❌ "Cheap" (Say "Affordable" instead).

Conclusion: Setup for Success

A perfect brief is a sign of respect. It tells the streamer: "I want to make your job easy so you can focus on being entertaining."

When you combine a professional brief with the data-driven targeting of StreamerRadar, you eliminate 90% of the risk in influencer marketing. You have the right person, and now, they have the right message.