Welcome to the Streamer Radar Blog, the resource for data-driven influencer marketing. We move beyond just rankings. Our expert team delivers data-driven reports, platform analytics, and actionable guides for Twitch, YouTube Gaming, and Kick. Whether you're scouting "Hidden Gems" with high ROI or tracking "Rising Stars" for mass reach, our insights are designed to help you build smarter, more effective influencer campaigns.
Why do most single-stream ad campaigns fail? Discover the marketing "Rule of 7" and why turning streamers into long-term brand ambassadors yields 40% higher ROI.
Is your logo hidden behind a webcam or a health bar? Learn the rules of "Safe Zones" in OBS and how to design the perfect layout for Twitch and Kick sponsorships.
Thinking of upgrading your camera? Stop. Data shows that poor audio kills viewer retention 3x faster than poor video. Here is why sponsors prioritize sound quality in 2026.
Should you buy a logo overlay or a full sponsored stream? We compare the Cost, ROI, and CTR of the top 3 Twitch & Kick ad formats to help you choose the right one.
The Streamer Radar Blog is a resource for influencer marketers and brands. We publish data-driven articles, analytics, and reports covering Twitch, YouTube Gaming, and Kick. We help you understand the streaming landscape and find the perfect talent for your campaigns.
Our content includes "scout reports" that identify 'Rising Stars' (high growth) and 'Hidden Gems' (high ROI) for your campaigns. We also publish regular articles on streamer marketing, platform analytics (e.g., "Kick vs. YouTube"), and guides on how to use our data to make smarter marketing decisions.
Our platform tracks key metrics for YouTube Gaming channels, including Followers Gain, Watch Time, Average Viewers, Hours Streamed, and more. This allows you to compare YouTube influencers directly against those on Twitch and Kick, giving you a complete cross-platform view.
This blog provides the expert analysis and insights to guide your strategy. But the real power is Streamer Radar itself — our main platform is a powerful, cross-platform search tool for analytics and talent scouting that lets you explore and build your own custom reports to find the perfect influencer.