4 min read
5 Red Flags to Watch For Before Sponsoring a Streamer
Don't waste your marketing budget on bots or toxic creators. Learn to spot the 5 critical warning signs of a bad influencer campaign before you sign the contract.
Welcome to the Streamer Radar Blog, the resource for data-driven influencer marketing. We move beyond just rankings. Our expert team delivers data-driven reports, platform analytics, and actionable guides for Twitch, YouTube Gaming, and Kick. Whether you're scouting "Hidden Gems" with high ROI or tracking "Rising Stars" for mass reach, our insights are designed to help you build smarter, more effective influencer campaigns.
4 min read
The Perfect Sponsorship Brief: What Streamers Need to Sell Your Product
Bad instructions lead to bad ROI. Learn how to write a "Streamer Brief" that guarantees natural ad reads, high click-through rates, and brand safety.
4 min read
Marketing Beyond Gaming: Leveraging 'Just Chatting' & Creative Channels in 2026
Gaming is just the tip of the iceberg. Learn why 'Just Chatting', Art, and Music categories offer the highest ROI for lifestyle brands and how to find these creators.
4 min read
Micro-Influencers vs. Mega-Stars: Where is the Real ROI in 2026?
Stop burning your budget on superstars. Data shows that in 2026, micro-influencers (50-500 CCV) deliver 3x higher engagement rates. Here is the math behind the shift.
Frequently asked questions
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The Streamer Radar Blog is a resource for influencer marketers and brands. We publish data-driven articles, analytics, and reports covering Twitch, YouTube Gaming, and Kick. We help you understand the streaming landscape and find the perfect talent for your campaigns.
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Our content includes "scout reports" that identify 'Rising Stars' (high growth) and 'Hidden Gems' (high ROI) for your campaigns. We also publish regular articles on streamer marketing, platform analytics (e.g., "Kick vs. YouTube"), and guides on how to use our data to make smarter marketing decisions.
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Our platform tracks key metrics for YouTube Gaming channels, including Followers Gain, Watch Time, Average Viewers, Hours Streamed, and more. This allows you to compare YouTube influencers directly against those on Twitch and Kick, giving you a complete cross-platform view.
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This blog provides the expert analysis and insights to guide your strategy. But the real power is Streamer Radar itself — our main platform is a powerful, cross-platform search tool for analytics and talent scouting that lets you explore and build your own custom reports to find the perfect influencer.